Josephine Platt MSc, Personal Brand Specialist.
I’m Josephine Platt, a Personal Brand Specialist who helps women tell their stories, monetize their skills and scale to the magnitude of their visions with real systems.
I’m a Somatic Business Coach leading the Creatrix Revolution, an international movement where women are deeply visible, fully expressed and richly paid for what they create.
I work at the intersection of behavioral science, strategic operations and somatics, partnering with women to build personal brands and businesses rooted in self-trust, creative power and leadership.
My work sits at a rare intersection: somatic and nervous system capacity, business strategy and execution, and pattern recognition across culture, identity and opportunity.
I’m not here to offer surface-level motivation or fragmented tactics. I work at the level of structure, how people think, create, lead and position themselves.
I help women understand the deeper forces shaping them and their work: cultural dynamics that influence behavior at scale, identity structures that define what feels possible, and the often-invisible systems that either expand or constrain their capacity, visibility and power.
I read energy, narrative, and nervous system patterns with the same rigor I bring to markets and operations. I track the deeper architecture beneath a woman’s work: creative impulses, identity shifts, behavioral patterns, operational gaps and the cultural context shaping it all, often before it’s fully visible.
Clients come to me because they need someone who can hold the whole ecosystem: vision, embodiment, structure and execution. Someone who can sense the emerging shape of what they’re building and help them inhabit it fully.
My Sites of Shaping
5 years inside Travel Startups
I have spent five years in leadership roles within startups, where I led international networks of writers (15+) and creative teams, oversaw marketing efforts and collaborated closely with growth marketing experts and operations specialists. This work was in the travel space, including a Web3 startup focused on preserving cultural heritage on the blockchain, an AI travel agency and a travel media platform-turned-booking platform. I’ve worked directly with coaches and travel advisors, helping them build their businesses, shape their positioning and grow from the ground up, and alongside the CEO of a host agency and travel entrepreneurial network of 300+.
Remote Working Culture for 6+ years
I’ve worked remotely for the past six years, living across different continents, from the Americas to the Middle East, and I’ve built my entire business myself as a remote-first entrepreneur. My perspective is inherently global, allowing me to see opportunity and potential beyond any given environment. My global lens naturally asks: how could this become a digital product, a movement, a body of work that speaks to women across different countries, cultures and contexts?
MSc in Social and Cultural Anthropology, research in South America
My perspective is grounded in behavioral science and shaped by cultural and social anthropology, with particular interests in symbolic anthropology, ritual and phenomenology (lived experience). I conducted ethnographic research on Ayahuasca tourism and neoshamanism, in the Ecuadorian Andes, interviewing over 30 participants. During my MSc at UCL, I studied research ethics, psychological anthropology, cultural psychology and the anthropology of religion. I am fascinated by how humans make meaning, build worlds and live within symbols.
Somatic, Energetic and Mind-Body Coaching Trainings & Apprenticing
While working in a startup environment, as Head of Content, I trained in somatic and mind-body practices, studying with The Embody Lab and The Polyvagal Institute, where I focused on nervous system regulation and embodiment-based coaching. I am also Reiki Level I & II certified, and have received extensive coaching in somatic methodologies that support emotional processing, resilience and self-regulation. I also bring experience working with plant medicines, including Ayahuasca and San Pedro, complemented by training in psychedelic integration and ethics through the Chacruna Institute.
10 years in Editorial Strategy, Content Marketing, Copywriting & Storytelling
A storyteller first, I studied Journalism as an undergraduate and began my career at 19 as a fashion intern for publications like Dazed & Confused and AnOther Mag. I went on to build a career in London as a writer, editor and content strategist across fashion, culture and travel – reviewing destinations and hotels, forecasting beauty trends and covering fashion weeks, producing cultural reports – before moving into Head of Content roles within the tech space, where I led editorial direction, brand storytelling, and digital content strategy. I studied Digital Marketing with General Assembly.
Entrepreneurial by Design
I have woven together my skills, experience and self-directed study to build my global women’s mentorship business from the ground up, establishing the structure and systems required to create something lasting and meaningful. I build, learn and share in real time, and that lived experience is central to how I lead other women around this globe. I work with women in a 1:1 capacity, facilitate a global community of women, and I am expanding my work, network and visibility a daily basis.