Become The Brand
Become The Brand (formerly Claim the Creatrix™) is where you sculpt yourself into a successful entrepreneur in the Creator Economy.
This is where you take everything you’ve mastered from a life lived – maybe corporate and startup environments, maybe different entrepreneurial pursuits – and you weave it all together with your unique skills and perspectives in the Creator Economy.
It’s time your vision becomes real, your potential comes fully alive, and you step into your role as the brand, solving real problems for people with what only you can offer. You’re ready to step into your highest earning and creative potential.
Apply to Become The Brand
A 90-day, high-intimacy experience that weaves together personal branding development, business strategy and somatic support, designed to shift you into embodied creation, leadership and visibility.
Become The Brand is where your voice becomes clear and grounded, your brand takes shape as a living, breathing world, and your offers form a coherent, resonant ecosystem – held by the somatic capacity to stay present, open and seen as you rise.
This is for women who are either building a personal brand from the ground up or refining and overhauling an existing one into something truer, sharper and more powerful.
Let me guess, you’ve spent years channeling your creative thinking into corporate and startup spaces, shaping ideas, building things, contributing to visions that were never fully yours.
Along the way, you’ve gathered tools, certifications, ways of understanding yourself and others, while also spending hours in the world of creators, observing, absorbing, quietly tracking what resonates.
Somewhere in the background, something has been forming.
You’ve dabbled with the idea of carving out a lane that fuses all that you are, and now that pull to create something fully your own feels undeniable… but you have no idea where to begin.
You feel the pull to build, to launch and to fully own your personal brand or evolve it into its next level of expression.
And somehow, through all of that, you’ve landed here.
Allow me to step in and help you refine your storytelling, build an ecosystem that holds all of you, and turn your gifts into pathways that are both profitable and deeply nourishing to your nervous system.
✔️ Weekly 60-minute 1:1 video sessions blending somatic work and strategic direction, so you’re not just planning your next move, but becoming the woman who actually can hold it.
✔️ Access to a private workspace portal: a robust personal brand architecture for a full 3-month build. This spans:
🌹 The Mythos of Your Brand
🌹 The Architecture of Your Business
🌹The Somatic Spine of Your Work.
✔️ Private Slack support (Monday–Friday) for in-the-moment access, voicenotes and real-time calibration as things arise.
✔️ Access to a main community hub within Slack that includes other women in Become The Brand, so you’re held both individually and inside the wider ongoing conversation.
✔️ Somatic coaching to expand your capacity for visibility, decision-making, and leadership, especially at the edges where you tend to contract or second-guess.
✔️ Hands-on support shaping your body of work: what you create and how you’re positioned in the market.
✔️ Bespoke guidance tailored to your brand, offers, messaging and creative process: a collaborative content plan and approach.
✔️ Direct access to my thinking, frameworks and perspective, applied to your specific edge and stage of growth.
✔️ Ongoing refinement of your content, expression and communication, so your work lands with clarity and resonance.
🌹 This container is a committed investment – payments are non-refundable, with payment plans available.
Apply if This Feels Like I’m Calling You Out
You know what you want to create has weight, complexity, magnitude to it. Each moment you consider starting, you’re not just thinking about the first step, you’re thinking about everything that comes after. The consistency, the visibility, the responsibility of holding it all the way through. It stops being “just start” and becomes “can I carry this?” And in that question, you hesitate. You’ve been hesitating for a long time now and you’re sat in deep contact with frustration.
You sit down to create and meet resistance. Not because there’s nothing there, but because there’s too much. Too many directions, too many layers, too many ways it could become something. And choosing one path means letting the others go, at least for now. So you pause. You overthink. You step away. And the work stays suspended, not because of a lack of depth, but because of it.
You already have so much material. Ideas that came through clearly, notes that felt sharp, pieces that could become something real. You can almost see how it could come together. But there’s a gap between the vision in your mind and what it might look like in reality. What if it doesn’t land the same? What if it’s not as clean, as powerful, as fully formed as you imagine? And instead of letting it be shaped through creating, you hold it back, trying to protect the standard before anything even exists.
Your work doesn’t feel casual, it feels sacred. Like something you’re in relationship with, not something you just produce. And because of that, you don’t want to rush it or flatten it or make it perform. You want to honor it. But somewhere along the way, honoring became holding. Protecting. Waiting until you can do it perfectly, instead of letting it move, breathe, and evolve in the open.